Alphaforms by Alpha Efficiency
Alphaforms turns a form into a conversation, one screen per question, then sends every answer where it needs to go: your CRM, your Slack channel, your own systems. You keep the data, the logic and your afternoon.
Built by Alpha Efficiency for our own lead forms first. Now it’s yours.
What happens next
When the form completes
A form should do three jobs. Ask well, hand the answer to the right place, and tell you what actually happened. Alphaforms does all three from one workspace.
01Write questions the way you’d ask them in a meeting. Add branches so people only see what applies to them. Style it once and reuse the theme everywhere.
See the builder
02Every completed form can create a contact in HubSpot, post to Slack, hit your own webhook and report a conversion to your ad account. Nothing to export, nothing to paste.
See integrations
03Watch where people start, stop and finish. Combine answers across forms. Pull a clean CSV when you need the spreadsheet anyway.
See InsightsBuild
One question per screen keeps attention on the question, not the scroll bar. Pick from short and long text, email, phone, multiple choice, pictures, ratings, NPS, ranking, matrix, date, number, legal consent, signatures and file uploads. Group questions into chapters. Recall an earlier answer inside a later question so the form sounds like it was listening.
Everything in the builderQuestion
Workflow
Branch on any answer. Combine conditions with AND and OR. Show or hide questions, send people to the ending that fits them, and compute scores or prices as they go.
Mark the correct answers, assign points, add feedback per question. The server does the scoring, so nobody can edit their own grade in the browser.
Question 3 · 2 points
Where should a new lead’s details go first?
Set colors, fonts and corner radius once as a theme and apply it to every form. Your logo on the welcome screen, your ending, your redirect.
New forms save partial answers and let people pick up where they left off for fourteen days, from the same browser, without putting anything in the URL.
Connect
A form that ends in an inbox is a form you have to babysit. Alphaforms hands the answer off the moment it arrives, then shows you the receipt.
Map email, name, phone, company and website to contact properties. Each completed response creates or updates the contact. Delivery status sits next to the response.
Post to a channel the moment a form completes. Keep answers private by default or include them when the channel is the right audience.
Send a signed, idempotent event to any HTTPS endpoint you control. Receipts, response codes and retries are visible in Results.
Report a conversion with the response ID as the transaction ID, only after the response is saved and only with the visitor’s consent.
When a form completes, a contact is created or updated, or a date arrives, run an action: update the contact, send a webhook, or hand the event to the next system. Conditions can look at any answer, variable or score. Every run leaves a receipt.
All integrations and automationsWhen
A form completes
If
The score is 10 or more
Then
Update the contact and send a webhook
Receipt
Provider ID and response code saved with the run
Learn
Results show starts, completions and the exact question where people leave. Filter by date and device. Combine the same question across several forms into one chart, compare it, save it, and come back next week to see it refreshed.
Results, funnels and segmentsMost people who leave stop at question 3
The same builder, pointed at the jobs that keep showing up in a small company.
What should we help with first?
Qualify on the first screen, score on the way through, land in HubSpot before you’ve read the Slack ping.
Share the brief
Collect the brief, the files and the signature in one sitting, in chapters, with the client’s own name repeated back to them.
How likely are you to recommend us to a friend?
One rating, one follow-up, done. Compare the score across projects in a single chart.
Which tab shows delivery receipts?
Graded quizzes for onboarding and training, with feedback on each question and a result screen that fits the score.
Upload your résumé
Structured answers, uploaded résumés, and a segment of everyone who cleared the bar.
This form is currently closed. Please check back soon.
Capacity reachedCapacity limits enforced on the server, a confirmation ending, and a webhook to whatever runs the guest list.
Why it exists
Alpha Efficiency runs on agents and automations. Our intake forms were the one piece we rented, and renting meant someone else’s roadmap, someone else’s data policy and someone else’s price list. So we built Alphaforms for our own lead forms first, then opened the door.
It’s built the way we build client systems: every workspace isolated from every other, responses validated on the server, uploads encrypted at rest, passwords hashed, sessions in secure cookies, and no respondent ever asked to log in.
“If you can’t track it, it doesn’t count.”
It’s a conversational form builder in the same spirit: one question per screen, logic, themes, embeds and integrations. We built it so we would own the tool and the data. If you’ve used that style of form before, the builder will feel familiar.
No. Public forms and embeds work without any login or third-party cookie. Only the people building forms sign in.
It stays in your workspace. Each workspace is isolated at the database level, uploads are encrypted, and responses are checked on the server before they count.
Yes. HubSpot is built in, Slack notifications are built in, and signed webhooks reach anything else with an HTTPS endpoint.
Yes. New forms save progress for fourteen days in the respondent’s browser. Nothing goes in the URL.
Create your workspace, write the first question, and connect the first system. The rest of the week is yours.
Make it.